Wednesday, October 27, 2010

Universal McCann Wave 5: The Socialisation of Brands

Interesting study on how social media challenges brands and how social networks are incorporated into our every day use.

Monday, October 4, 2010

How to Wow: Frances Cole Jones

"Proven Strategies for Selling Your [Brillant] Self in Any Situation."



Not too bad. I picked this book up a couple of weeks ago. Needless to say, I found most of the book's contents pretty darn useful. Below, I jotted down a couple of questions from the book to help me prepare for an interview. Remember to always research before an interview!




What is the company's mission statement? Background?

What's the company's best selling product? Why?

What's the newest success and why was it successful?

What does the corporate culture look like? Does it fit in with your personality?

What qualities are unique to you? What qualities will enhance the job you will do for the company?